I spent the day putting 120 miles on my van yesterday, carting the husband and children from one end of the county to the other from 8:30 a.m. to 7:00 p.m. This is very unusual for me, and I don't recommend it in general, but it struck me that I might as well have been wearing a giant bullseye when it comes to representing a certain market demographic. I started narrating a commercial in my head as I went along.
Read this in a cheerful, singsong voice that makes you want to be my best friend and also stab me in the eyeball:
Hi! I'm a busy mom on the go! If I'm not rushing the kids to a scouting activity, we're off to baseball, music class, academic activities, running errands or taking "Daddy" to work! It's days like these I'm forever thankful for - what are we selling again? Oh, yeah - yogurt! I'm thankful for yogurt.
Because without yogurt, I'd never make it.
Without yogurt, how would I have summoned enough strength to referee 15 separate wrestling matches fought in the parking lots of several prominent retailers?
How would I have ever managed to not crash my van into the ditch while steering one-handed as I awkwardly passed a water bottle to a screaming, panicked 5-year-old who was convinced he just swallowed a "flying spider" after opening his window despite my stern protests?
Without yogurt, would I have even been able to get into that zone where I pretend the rest of the world does not exist as my child accidentally-but-repeatedly hurls a baseball directly at his new coach's crotch?
Were it not for yogurt, I'd probably still be lost on Cincinnati's west side, searching for the mysteriously invisible signage involved with the current I-74 Colrain Ave. detour. Thanks to yogurt, we only drove an extra 22 miles out of our way trying to find the wrong end of the one way street we needed.
The power of yogurt allowed me to force a somewhat convincing smile for the other parents, even when my oldest sobbed for 30 minutes because we had been "outside for too long" on a 70-degree, party cloudy day at a nature center.
Yogurt was there when I realized I had managed to force everybody under 8 to pee on a regular basis all day, but I had yet to take my own bathroom break for 9 hours and that it would be yet another hour before I could.
Thank you, yogurt! You keep us modern moms moving, and I'm not just referring to Jamie Lee Curtis's bowels.*
*Do not Google "Jamie Lee Curtis's bowels."